Before you start building your own website or App, have you ever seriously think why do you need a web app? Is it only because the trend that everyone gets a web app for their business?
Far more than that, the efforts you make on your website is an investment.
Many business owners consider that website development and maintenance only contribute to the cost and the most value comes from the sales team. However, how much more do you pay for a sales team per year, comparing to the average cost of a website? And how many clients can a sales representative talks to every month? 50? 100? 200? There’s no denying that the better the sales representative the more clients more potential will exploit. But, do you know how many visitors would landed a marketing-purposed website every month? It could be 1000,000, and even more. A research indicates that people are likely to decide how much they like the company and whether would they use the service, product according to their using experience on the company’s website. Here, we don’t want to despise the efforts that the sale team makes but raise your attention to your website.
The truth is, the average abandon rate of products in an online shopping cart is about 58.9%, indicating only 4 out of 10 customers finally made the purchase. This is frustrating because we all know as long as we make some changes on the web design, we can normally decrease the abandon(bounce) rate and enable these businesses to gain more profit.
From our years of experience in helping businesses build up their online presence, we suggest you considering your business website from a holistic perspective, including experience, performance and content. If you only put efforts on prominent parts of the website, such as your landing page's look and fancy animation, the result won't be ideal.