There are many aspects that you can use to rate an app. Here, I list four main indicators for you.
When users rate an App, the first standard would be usage. A successful App can always solve a certain problem. Besides, if an App has accurate target customer group and their relevant data, such like profession, age distribution, using frequency, and so on, it can improve usability even quicker.
2. Lifetime Value (LTV)
Stability and durability are always important when we talk about the lifetime value of an App. To make it simple, LTV is the value made by mobile users, compared to non-mobile users. If mobile users are more loyal to an App, then the mobile project is worth to try.
3. Retention Rate
It is very difficult for an App to keep the popularity. If you want to increase the lifecycle of an App, you have to keep an eye on retention rate, especially for the period of 1 day, 7 days and 30 days. Retention rate has become one of the most important indicator to the popularity of an APP. A recent survey shows that 65% of app users would quit using a certain app in the 3rd month after downloaded. Besides, the App store ranking list is paying more attention to Retention Rate. There’s no denying that only excellent Apps have the highest retention rate.
4. Active Users (AU)
Every mobile user can download apps, but it is not easy to keep them using frequently. Monthly active users (MAU) and daily active users (DAU) are both important indicators to evaluate the user activation of an App. If users like the App, they would often use it, and even rely on it. A successful App must know how do their users use the app and what quality do they have. In this way, they can make a longevous app and turn more users into active users.